You Are the Brand (Hardcover)

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Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.

So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who:

  • Feel they have something of value to offer,
  • Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success,
  • Want their customers to buy products and services again and again,
  • Feel unappreciated in their current job,
  • Have recently lost a job or are seeking their first job out of college,
  • Are trying to get back into the workforce after years of being "out of it."
  • Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.

    About the Author

    STEVE ADUBATO, PhD, is a broadcaster, author, and motivational speaker. He is a visiting university professor at New York University and Seton Hall University, Emmy Award-winning anchor for Thirteen/WNET (PBS), and newspaper columnist. Adubato regularly appears on the Today show, CNN, FOX and CBS/2 in New York as a media and political analyst. He is the author of Make the Connection, What Were They Thinking? (both Rutgers University Press), and Speak from the Heart.

    Praise For…

    "Steve is one of the best around when it comes to communicating a message. You Are The Brand renews that high position in which he is held by top professionals."
    — Marty Appel

    "Steve always has a refreshing take on the events of the day. His voice brings clarity to confusion and his passion is always designed to give more light than heat."
    — Jim Bell

    "Steve Adubato is a pro! My hat goes off to him because there are only a few great communicators around—and he is one of the best!"
    — Suze Orman
    Product Details
    ISBN: 9780813550428
    ISBN-10: 0813550424
    Publisher: Rutgers University Press
    Publication Date: July 6th, 2011
    Pages: 256
    Language: English