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Hot WheelsTM: From 0 to 50 at 1:64 Scale shares the inspiring journey of the die-cast vehicles that started out as a new twist on toy cars and became a worldwide phenomenon. Officially licensed with Mattel, this in-depth retrospective reveals what makes these cars unique, how the models are designed, and all the work that goes into the play to ensure Hot WheelsTM maintain their position as the greatest toy cars ever made.
This special anniversary book is lavishly illustrated with rare design drawings and prototypes from Mattel’s archives as well as fantastic photos of all of the great Hot WheelsTM vehicles from across their 50-year history—and it comes in a replica Hot WheelsTM car-carrying case. It’s the perfect vehicle for Hot WheelsTM fans of all ages!
About the Author
Kris Palmer is a gearhead and freelance writer whose work appears regularly in the Minneapolis StarTribune automotive section and several enthusiast automotive magazines. Palmer also contributed to Motorbooks' highly-regarded The Cobra in the Barn and is the author of Dream Garages. He resides in Minneapolis, Minnesota.
...a great read...the book comes in a nifty, period-correct vinyl carrying case for Hot Wheels nostalgia buffs. - American Car Collector
a terrific gift idea and one that can be enjoyed and appreciated by readers of any age - Pop Culture Guy
Well-illustrated with hundreds of images, Hot Wheels: From 0 to 50 is sure to appeal to anyone who played with them as a youngster, or who continues to collect them as an adult. - Driving.ca
In a savvy move that shows that Motorbooks truly “gets” us and the magnetic draw of the nostalgia that so many of us feel toward Hot Wheels, it has chosen to package the book in a special vinyl-sided decorative snap-closure case that looks and feels—and even smells!—like the Hot Wheels carrying cases we used and abused as kids to lug our favorite cars around. If Hot Wheels are your passion, this book definitely belongs on your shelf. - Die Cast X Magazine