Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, and the wine business grew to over $60 million a year, he began making national TV appearances including the "Today Show", "Late Night With Conan O'Brien", and "Ellen", consulting for Fortune 100 companies, and giving keynote speeches around the world. Gary's dual identity as both business guru and wine guy has made him the 'Social Media Sommelier'.